Over the last 12 months we have increased the web traffic by over 100 percent and also increased the conversion by over 100 percent.
Dr Naveen Somia is a well-known plastic surgeon in Australia specialising in Eye lid/bag surgery and breast reduction.
In early 2016, Dr Naveen Somia decided to seek external help from a professional SEO agency who could take on the online presence of the practice.
Following a recommendation to Dr Naveen from Jeff Bullas – a world famous Digital Marketing Strategist and after a thorough interview and background check, Result Driven SEO were commissioned to work on Dr Naveen Somia’s website.
Since commencing the campaign with Dr Naveen Somia (March 2015) we have managed to achieve these results after one year;
This is critically important session that allowed us to give Dr Naveen Somia a clear direction for their online marketing activities, resources and to establish a clear pathway to reach their business goals.
We sat down with Dr Naveen Somia, and gained some fundamental information about the practice: target patients, key services, their niches, differences, strengths, weaknesses, threats and opportunities from the market, and we used this information to devise a custom online marketing strategy for Dr Naveen Somia.
Our competitor research is designed to gain a clear understanding of who are our clients strongest competitors- what are their competitive advantages, value propositions and online marketing activities. We specifically identify;
Gaining an insight into what competitors do and how competitors they do it gives our team and the client directions on how to surpass them.
After conducting extensive research on the industry and Dr Naveen Somia’s biggest competitors, and also after interviewing Dr Naveen Somia himself, we were able to identify Dr Naveen Somia ’s biggest strengths and value proposition, and the key points of difference compared to the competition.
We then highlighted these key selling points on the website home page and all subpages to ensure that their target prospects would be able to view them easily from wherever they landed on the website.
We extensively researched appropriate keywords for all of the service pages on the website and for all targeted suburbs. We also conducted comprehensive long-tail keyword research to find out which search terms that users used to find information related to Dr Naveen Somia’s main services.
This comprehensive keyword research enabled us to devise a strategy to help Dr Naveen Somia target all the important suburbs in Sydney.
The keyword research not only cover short-tail but also long-tail keywords for blog content development.
We gradually built more pages for Dr Naveen Somia by adding, highly specific niche service pages with unique content.
A website with 100 pages has greater traffic than a 10-page website, simply because it offers more topics that users could search for.
We applied this strategy on Dr Naveen Somia’s service pages.
We implemented best practice for on-page optimisation adhering to Google and other search engine webmaster guidelines;
As part of our local SEO works, we assisted Dr Naveen Somia to reach out to their current and future clients asking for real testimonials for the website and to actively leave reviews on Dr Naveen Somia’ Google Plus Local account.
We understand that Businesses with large volumes of positive reviews started ranking higher than those with few or negative reviews.
This helps Dr Naveen Somia to have;
Email marketing has been underutilised by most medical practices. We looked at Dr Naveen Somia’s current newsletter template and proposed the following solutions;
As a result, the email open rate has increased up to 710%
After reviewing our research on Dr Naveen Somia’s target audience, their market persona, content voice and matching it to our extensive long-tail keyword research we proposed a content plan designed to promote Dr Naveen Somia as the industry leader.
Through this analysis we uncovered additional opportunities for long tail search traffic. By using visitor surveys and analytical reports, we were able develop content topics that Dr Naveen Somia’s audience was interested in.
This allowed us to better connect with existing audience members and generate more leads.
Increase Blog Engagement
To help increase engagement we taught Dr Naveen Somia how to fine tune their writing style to help encourage more commentary and questions from their visitors.
This content plan also covered the most popular topics that users would search for and we proposed a varied type of content to engage the readership and increase social sharing, including;
This strategy is a little known and yet super-efficient tactic that once set up, we use to help doctors get more patients through the door automatically without doing personal selling over and over again.
Incoming links from other websites are a very important component of search engine optimisation. Poor quality links not only won’t increase your traffic or ranking, but they can also damage your domain and potentially attract a penalty from Google, or other search engines, if the site linked to has violated any webmaster guidelines.
We take link building very seriously and we make sure that all the sites that we place links on are well screened before any placement. Some of the link building we did included;
We started seeing obvious improvement after 3-4 months.
We managed to create these results after the first year (compared to year before);
So far we are happy with the progress that we have made and there is one thing nice about Huyen is that every time she has the opportunity to go with more expensive version, she always recommends the cheaper version with the video of adding value to me as a client which is very assuring, a lot different from my experience has been in the past
Dr Naveen Somia
MBBS, PhD, FRACS Plastic Surgeon
Gosh I have been so busy, with many new patients. So your work has really been a great success for me. Thank you!!
Dr Robert K
Great to see ranking improving. Thanks for ongoing help and guidance.
Dr. Scott Lackenby
Gordon Vet Hospital
Over the last 12 months we have increased the web traffic by over 100% and also increased the conversion by over 100%.
Dr. Naveen Somia
MBBS, PhD, FRACS Plastic Surgeon
The result is a great looking website that many people have commented on. I highly recommend Online Marketing For Doctors.
Orthotic Solutions Podiatry
Ever since we started, Online Marketing For Doctors has helped increase the traffic by 400% after 3 months working for us.
Elite Cardiology Group