Thank you very much for your enquiry. As discussed, please find below our proposal for the Facebook ads setup and management in order to give you a quick and efficient start for your campaign;
Who We Will Target;
We will target the following audiences to make sure that we maximise opportunities to reach your target audience that is most likely to engage with your campaign.
Where Your Ads Will Appear;
We’ll be using Facebook’s detailed demographic data to search for your target audience. The ads will be shown in the following prominent areas on Facebook;
What We Will Deliver;
1. Initial strategy session: before we get started, we need to understand exactly who we should be trying to target, what they might be interested in and how they might respond to factors. It’s unlikely you’ll know the exact answers to all questions, but it gives us a valuable starting point.
2. Research on your target audience profile (such as age, location or other considerations), choosing the demographics and behaviours that best represent your audience.)
3. Facebook Pixel tracking set up for conversion tracking and remarketing purposes
4. 6 ad sets targeting website visitors, email list audience, similar audience and ideal audience (by demographics)
5. 3 sets of artwork and copy
6. Landing Page Design and Build (Optional Service): In order to have a more targeted and effective campaign, we would suggest having a specific landing page on your website or Facebook for this campaign. Example of the landing page can be viewed here:
An example of the final delivery document that we produce showing an example of our deliverables can be viewed here: https://www.dropbox.com/s/hk3xno8m2hsf9ox/Facebook%20Ads%20Brief%20for%20Gordon%20Vet%20Hospital%20by%20Online%20Marketing%20For%20Doctors%20-%2024042018.pdf?dl=0
Media Spend (you will pay Facebook directly)
Depending on the scale of the campaign, we will suggest the budget accordingly. The minimum budget is $20.00 + GST/day or $600.00/month.
Please note: We can also control the maximum daily spend, so you don’t exceed any prearranged budget amount.
Please select your preferred option and click “Continue” where we will take you to Service Agreement page;
If you do not have a Facebook advertising account set up yet.
If you have already setup the Facebook advertising account and you are running ads and would like to get our help in creating a new campaign.
If you have already setup the Facebook advertising account and you are running ads and would like to get our help in creating a new campaign, but you also want to have a professional landing page designed and built for the campaign.
We will continue to monitor the campaign and make changes accordingly to improve the performance of the campaign.
100% of the setup costs are to be paid prior to the work beginning; monthly management fees will be invoiced the first day of when the campaign starts to run.
Standard Terms and Conditions
These terms and conditions apply to all Services to be provided by Online Marketing for Doctors Pty Ltd ABN 16602327177 (“Online Marketing for Doctors”) of Suite B605, 444 Harris Street, Sydney, NSW, 2007 to the Customer named in a Service Proposal (“SP”) agreed to and signed by Online Marketing for Doctors and that Customer except to the extent otherwise set out in the SP.
“Services” means the services specified in the letter of engagement.
“Terms and Conditions” means these Online Marketing for Doctors standard terms and conditions for the provision of Services
All notices shall be in writing and shall be by personal delivery e-mail, facsimile or first class post, postage prepaid to the addresses in the SP. Notices are effective on delivery in the case of personal delivery, on receipt in the case of facsimile if received on a business day or otherwise at the commencement of the first business day following transmission and five (5) days after mailing in the case of post.