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Listen to our latest podcast episode: #37: Guest Podcast With Dr Adrian Couzner From Chiro H3

#31: How To Position Your Practice as The Choice

3 Strategies To Position Your Practice As THE Choice And Not Just A Choice In The Market

Thanks for listening to the show and downloading these show notes to further help your understanding of the podcast and the material contained within.

Information Explored in this Podcast:

The following is just some of the information that we’ve covered in this podcast, in case you wanted to skip ahead and explore a specific topic.

  • Are You Committing This Common Marketing Mistake? [0:57]
  • Defining Brand Positioning [1:56]
  • Using The “Big Fish Small Pond” strategy [3:20]
  • When You Can Use The “Arm Wrestling” Positioning Strategy [4:55]
  • “Everyone” Is Not Your Target Audience [5:46]
  • Is Your USP Unique From Your Competitors? [9:36]
  • How To Communicate Value [10:10]
  • Connecting Through Stories [11:00]

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Links Mentioned in the Podcast:

Online Marketing For Doctors Webinar Course
https://onlinemarketingfordoctors.com.au/webinar-marketing-system/

Podcast #14: How to Attract the Right Patients to Your Practice
https://onlinemarketingfordoctors.com.au/podcast/attract-right-patients/

Podcast # 8: Medical Marketing Mistakes that Could Sink Your Practice
https://onlinemarketingfordoctors.com.au/podcast/medical-marketing-mistakes/


The Online Marketing For Doctors podcast is designed to help you, the motivated healthcare practitioner, to implement clever effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

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