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#21: Simple Techniques to Acquire New Patients With Brent from Modpod Podiatry

In this podcast we interviewed Mr. Brent Goddard from Mod Pod Sports Podiatry who helped us examine techniques and strategies around acquiring new patients.

In this podcast, we examine…

  • Introducing Brent Goddard and Mod Pod Sports Podiatry [0:55]
  • How finding new patients has changed [3:22]
  • What previous strategies still work well today [4:48]
  • How Google has influenced the referral process [5:36]
  • The keys for improving your patient acquisition process [6:53]
  • Important lessons learned [9:38]
  • Finding ways to be productive with your time [13:55]
  • What new strategies they are using to gain more patients [15:30]
  • Evaluating the sales funnel strategy [17:05]
  • Success criteria for acquire new patients [19:20]
  • Exploring the effectiveness of foot in the door offers [20:21]

Brent Goddard was trained in New Zealand, finishing his degree in 1997, and began working in Dunedin running the podiatry department of Otago Sports Medicine. His career took him to the UK in 2001 and finally Australia in 2006 where he joined his business partner to help launch Mod Pod Sports Podiatry.


Mod Pod Sports Podiatry


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