First page ranking for many important keywords such as Men’s health clinic, men’s health check Sydney, men’s gut health. An increase of 106% in total organic traffic for the last 12 months compared to the same previous period. An over 80% increase in patients.
Dr Rob King was experiencing lost traffic and enquiries after investing in a new website provided by a rival agency.
One of our existing clients suggested Result Driven SEO to Dr Rob King and we conducted a thorough review of his site and online marketing strategies before implementing a strategic SEO campaign designed to deliver results.
As part of our SEO setup process, we proposed a new design for a contemporary and professional looking website. We practically gave Dr Rob King a new website at the end of our SEO set up work.
Since campaign commencement with Dr Rob King (Feb 2016) we have managed to achieve these results after one year;
This is critically important session that allows us to give the practice a clear direction for their online marketing activities, resources and to establish a clear pathway to reach their business goals.
We sat down with the team at Dr Rob King, and gained some fundamental information about the practice: target clients, key services, their niches, differences, strengths, weaknesses, threats and opportunities from the market, and we used this information to devise a custom online marketing strategy for the practice.
Our competitor research is designed to gain a clear understanding of who are our clients strongest competitors – what are their competitive advantages, value propositions and online marketing activities. We specifically identify;
Gaining an insight into what competitors do and how they do it gives our team and our client directions on how to surpass them.
After conducting extensive research on the industry and Dr Rob King’s biggest competitors, and also after interviewing the team at Dr Rob King themselves, we were able to identify Dr Rob King’s biggest strengths and value proposition, their key points of difference compared to their competitors.
We then highlighted these key selling points on the website home page and all sub-pages to ensure that their target prospects would be able to view them easily from wherever they landed on the website.
We extensively researched appropriate keywords for all of the service pages on the website and for all targeted services. We also conducted comprehensive long-tail keyword research to find out which search terms that users used to find information related to Dr Rob King’s main services.
This comprehensive keyword research enabled us to devise a strategy to help Dr Rob King target all the important main services in their areas of expertise.
The keyword research not only covered short-tail but also long-tail keywords for future blog content development.
We decided to rebuild Dr Rob King’s website as part of our SEO premium package to enhance the look, functionality, and user experience and conversion optimisation. The website was now well optimised for both desktop and mobile devices.
According to our experience, no matter how much traffic you drive to the website, if it doesn’t sell, it doesn’t work.
We gradually built more pages for Dr Rob King by adding new informational pages with unique content.
A website with 100 pages has greater traffic than a 10-page website, simply because it offers more topics that users can search for.
We applied this strategy on Dr Rob King’s service pages.
We implemented best practice for on-page optimisation adhering to Google and other search engine webmaster guidelines;
As part of our local SEO work, we assisted Dr Rob King to outreach to their current and future clients asking for real testimonials for the website and to actively leave reviews on Dr Rob King’s Google Plus Local account.
We understand that practices with positive reviews started ranking higher than those with few or negative reviews.
Incoming links from other websites are a very important component of search engine optimisation. Poor quality links not only won’t increase your traffic or ranking, but can damage your domain and potentially attract a penalty from Google, or other search engines, if the site linked to has violated any webmaster guidelines.
We take link building very seriously and we make sure that all the sites that we place links on are well screened before any placement. Some of the link building we did included;
We started seeing obvious improvement within 2-3 months of the new website going live.
We managed to create these results after the second year (compared to 1st year);
Gosh I have been so busy, with many new patients. So your work has really been a great success for me. Thank you!! I really appreciate that you are going the extra mile with my website. The bookings are up again, which is good news! Thank you once again for everything and for your terrific work
Dr Rob King
Men’s Health Physician
Gosh I have been so busy, with many new patients. So your work has really been a great success for me. Thank you!!
Dr Robert K
Great to see ranking improving. Thanks for ongoing help and guidance.
Dr. Scott Lackenby
Gordon Vet Hospital
Over the last 12 months we have increased the web traffic by over 100% and also increased the conversion by over 100%.
Dr. Naveen Somia
MBBS, PhD, FRACS Plastic Surgeon
The result is a great looking website that many people have commented on. I highly recommend Online Marketing For Doctors.
Orthotic Solutions Podiatry
Ever since we started, Online Marketing For Doctors has helped increase the traffic by 400% after 3 months working for us.
Elite Cardiology Group
10 Step Guide for Medical & Healthcare Specialists to Get More Patients & Grow Profits