Technique #2 — Eliminate Duplicate Content
The first issue that Result Driven SEO encountered was a high number of duplicate pages, as reported by the medical practice’s Google Webmaster Tools account. Because this could prevent key pages from being indexed and ranked correctly in natural search engine results, we took the following actions to minimise the number of duplicate results reported;
In many cases, Google was automatically putting the site’s brand name in place of each page’s meta description, resulting in duplication issues. To avoid this, we created unique meta description tags for each page in the website.
Redirecting http://ecgmedical.com/home/ to http://ecgmedical.com to fix a very common yet deadly SEO error in site structure when there is duplication of the “Home” page and the website domain.
By adding “no-follow” tags to unimportant page types (including tag pages, category pages and individual comment pages), we were able to minimise instances of duplicate content detection, while at the same time optimising the use of the site’s crawl budget.
By replacing the “ECG Medical” wording amongst the internal page titles we were able to help each page appear more unique to search engine spiders.