Technique 11 : Drive Community Engagement through Blogging
After reviewing our research on Gordon Vet Hospital’s target audience, their market persona, content voice and matching it to our extensive long-tail keyword research we proposed a content plan designed to promote Gordon Vet as the recognised industry leader. Through this analysis we uncovered additional opportunities for long tail search traffic.
By using visitor surveys and analytical reports, we were able develop content topics that GVH’s audience were interested in. This allowed us to better connect with existing audience members and generate more leads.
Increase Blog Engagement
To help increase engagement we taught Gordon Vet Hospital how to fine tune their writing style to help encourage more commentary and questions from their visitors.
This content plan also covered the most popular topics that users would search for and we proposed a varied type of content to engage the readership and increase social sharing, including;
- Informative articles
- Useful guides
Figure 11: High quality medical infographic content for lead generation